I’m Rory, a strategic designer working with senior leaders to navigate complex systems and deliver meaningful change. My work sits across design and transformation, helping organisations move with clarity, alignment, and intent.



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Most organisations aren’t short on effort, they’re short on clarity. Priorities compete, systems overlap, and decisions get made without a shared view of how things actually work. That’s where I focus.
Making complexity visible. Surface hidden dependencies, competing priorities, and the underlying structure of how work actually happens.
Aligning strategy to reality. Connect strategic intent to the systems, teams, and decisions required to deliver it.
Shaping operating models. Design and refine how organisations structure, govern, and execute work across functions.
Driving clarity in delivery. Support teams to move from ambiguity to focused, outcome-driven execution.
Enabling teams and leaders. Work alongside executives and delivery teams to build capability, alignment, and confidence.
Using design as a lens. Apply design, research, and systems thinking to uncover insight and guide better decisions.
I work across government and enterprise environments, contributing to complex programs involving multiple stakeholders, systems, and delivery teams.
Alignment is what allows organisations to move with clarity and intent. I work with leaders and teams to ensure priorities, decisions, and ways of working are pulling in the same direction. This creates shared understanding, stronger decision-making, and the conditions for consistent execution.
Get StartedUnderstanding how people, systems, and services interact is critical to making the right decisions. I use research and insight to uncover what’s actually happening, revealing behaviours, needs, and friction points that aren’t always visible. The goal is not just insight, but clarity, ensuring decisions are grounded in a real understanding of how things work.
Get StartedWorkshops are designed to create alignment and move teams toward clear decisions. I bring the right people together, structure the conversation, and focus attention on what matters, ensuring discussion leads to direction, not just ideas. The outcome is shared understanding, confident decisions, and momentum to move forward.
Get StartedTurning strategy into reality requires structure, focus, and momentum. I work with teams to translate direction into clear actions, ensuring work is aligned, prioritised, and moving forward. The focus is on delivering outcomes, not just activity, adapting as needed while staying grounded in what matters most.
Get StartedChange is rarely straightforward, especially in complex environments. I work with leaders and teams to navigate change in a way that is structured, practical, and grounded in how organisations actually operate. The focus is on creating alignment, managing complexity, and ensuring change can be adopted and sustained.
Get StartedSustainable change depends on the capability of the people leading and delivering it. I work directly with leaders and teams to build clarity, confidence, and the ability to navigate complex challenges. The focus is on developing practical capability, ensuring teams can think, decide, and act effectively long after the work is done.
Get StartedStay up to date with my latest insights, tips, tricks and tools below.
I enjoy working with people tackling complex problems and building meaningful things. If that’s you, feel free to reach out.